Strategy for products that move faster than their stories.

Models and features ship daily, but the cadence has outpaced anyone's ability to absorb what it changes about how they live and work. The companies pulling ahead are the ones whose narratives most urgently need to close that gap.

At Amazon Music, I set up the content strategy function and built a choice-architecture engine to greenlight content, grounded in product impact, measurement, and audience research. At Audible, I was a founding member of its B2B arm and co-led its sunset three years later. That work delivered +35% YoY growth in both global content consumption and revenue.

Before all of that, I was a journalist in Brazil, with newsroom leadership at g1, Rede Globo — Latin America's largest media group — and bylines at VEJA, O Globo, and revista piauí. That was the foundation where I learned the skills this market is now repricing: ask the right question, listen for what isn't being said, write so people act. That's me, in the mask, on the cover — diving to the floor of Guanabara Bay to document why Rio couldn't deliver clean waters for the 2016 Olympics.

I do this natively in English, Spanish, and Portuguese across US, EU, APAC, and Latin American markets.